Cadbury's 'Treasure Eggs' at my local Tesco
After the last post, I tracked down the elusive Cadbury ‘Treasure Eggs’ in my local Tesco. Only a couple of varieties were found, but still, there they were.
The tagline boasting the reduction in packaging is clear to see as they are displayed on the shelf. A good idea, I’m sure many of you would agree?
However, my attention then turned to a Cadbury product sitting next to the hailed and praised ‘eco’ eggs. A product which was very similar, but somehow oh so different- the ‘Easter Egg Trail Pack‘
Take a look at this picture of said product. Why does Cadbury feel the need to wrap the eggs in more packaging than that necklace in Love Actually (you know the one)?
The over-packaged Easter Egg Trail Packs
The eggs do the same job as the ‘Treasure Eggs’, they are for Easter Egg hunts. So why the unneccessary packaging?
I emailed Cadbury to get some answers:
‘It came to my attention that Cabury won a ‘Green Award’ in 2008 for Best Packaging, in regard to the ecological ‘Treasure Eggs’ distributed for Easter. I have also looked in the Fairtrade aspects of the company and the ‘Purple Goes Green campaign’.
I am looking for some comment and information about Kraft’s position following Cadbury’s good work. Cadbury set some goals to reduce its global impact as a brand and I’d like to know if Kraft will carry these goals on under the Cadbury name. Will these be carried out in the timeframe that Cadbury set? Are there any new ecological ventures that Kraft aim to carry out, unstated by Cadbury?
I also would like to know more about the ‘Treasure Eggs’. I think that these are a great idea, however I feel that there would be greater benefits if some other products followed suit. I came accross other Cadbury Easter ‘Treasure Hunt’-style eggs surrounded in lots of unneccessary packaging- Will packaging of these sorts of products reduce in the near future?’
Let’s hope they get back to me soon; I’m intrigued.
