I have just come across a ‘past-winners’ case study on the 2010 Green Awards website for Cadbury‘s ‘Eco’ Eggs.
Cadbury apparently won the ‘Best Packaging’ Category in 2008 for the eggs which were foil wrapped and placed on ‘egg trays’ for the supermarket shelves rather in than individual boxes.
With Easter on the way, and taking Kraft’s recent takeover of the company into account, one wonders whether the eco-friendly chocolate eggs still exist?
From what I can see on Cadbury’s website, the eggs were called ‘Treasure Eggs’. All I have found so far is a product called ‘Eggheads‘ and these don’t carry the packaging claim on the wrapper so I am dubious as to whether these are so eco-friendly.
I must investigate further…
Have YOU seen this egg?
