Extra info from Cadbury

After a small nugget of information was gained from Cadbury about their green initiatives following my last post; Cadbury have finally returned my emails for more information.

At first, all the company could tell me, regarding the Kraft takeover and ‘green’ goals previously set by Cadbury, was:

‘Kraft has committed to maintaining our environmental pledges so there is no difference to the timetable or targets.’

I have now been sent a generic fact-sheet about Cadbury’s Easter products and their place within the ‘Purple Goes Green’ campaign.

This is the information I was given:

‘Purple Goes Green sets out Cadbury’s strategy for shrinking our environmental footprint. By cutting our energy and water use, as well as reducing excess packaging, we aim to reduce our net carbon emissions by 50% by 2020.’
‘Overall Cadbury have committed to a 25% reduction in weight in seasonal and gift packaging and have announced that 60% of our packaging is now biodegradable. We have also reduced our giant shell egg cartons by an average of 35% in 2010.’

‘Cadbury continues to invest in our ‘eco egg’ range, which includes Cadbury Treasure Eggs and Cadbury Egg Heads. These yummy Easter eggs are simply wrapped in foil, reducing plastic waster by 75% and cardboard waste by 65%. Cadbury’s Easter packaging reductions across the range to date have enabled us to remove over 2290 Cadbury lorry loads from the road.’

All very well one might say; however take a look at this picture of the miraculous ‘Treasure Eggs’

Cadbury Treasure Eggs use a questionably neccessary plastic tray for display on supermarket shelves

Yes, by the eggs not being packaged in their own individual boxes, Cadbury are certainly saving cardboard. I wonder however, why a plastic tray is used to house the eggs? Surely a paper/cardboard one would do the same job but would be far easier to recycle.

What are YOUR thoughts on this?